Case studies: real projects, measured results.

Bespoke UX/UI design for the product and its marketing site

The design work produced a modern interface with a recognisable colour system, built to be intuitive: statistics anyone can read, priority given to legibility and to clear calls to action, and full accessibility on desktop and mobile. Discreet animation smooths the navigation without slowing the page down.

Alongside the product, we designed the marketing site smilemood.fr with two objectives: present the offer clearly and generate qualified leads, with a structure built for search, clear messages and a conversion path that works.

• Identify the user types: local businesses, franchises, multi-site managers, healthcare professionals
• Define the key journeys: add a location, send a review request, reply to a review, read the statistics
• Rank features by importance and by how often they are actually used
• Produce wireframes for every screen type, desktop and mobile

Building visual impact with a site made for the brand

Standing out is the whole point for Sacré Alphonse, an artisan sandwich shop in the heart of Lyon. With a strong positioning and striking brand guidelines already in place, the brand needed a digital strategy from the day its shop opened.

We designed the site as a continuation of those guidelines, combining authenticity with a contemporary visual language. Every block of this one-page site was built to let the positioning and the DNA of the brand come through, while making it easy to get in touch.

Generating qualified traffic to drive enquiries

The challenge was to grow Sacré Alphonse's visibility durably, to drive enquiries and online orders.

Improving online visibility and the appointment booking journey

The point of this UX/UI rebuild was to show the extent of the Ophtalea network and the quality of its care, and to streamline the appointment booking journey, centre by centre. A fully bespoke site, able to grow with the group as new centres open, while carrying the brand — visually and editorially.

Ranking the site among the first Google results on the queries that matter

Growing engagement and presence on Instagram and LinkedIn

• Define the social media objectives and strategy
• Develop a strong new visual identity and editorial line
• Create posts with impact that people engage with
• Keep adapting to the results and to what users expect

Building a solid online reputation across the group's Google listings

A site rebuild grounded in user experience

We designed FuturSmile's first site, then carried out a full UX/UI rebuild in 2023: information architecture, user journey, features (appointment booking, FAQ, testimonials, fast access to practical information) and content written for search, so that the treatments, the practitioners' expertise and the values of the practice come across clearly.

A visual identity that is understated, contemporary and reassuring

Bespoke brand guidelines, applied to the logo, the business cards and every print and digital medium: brochures, patient folder, signage, window graphics, interior wayfinding.

Reputation management that works

Search optimisation for the site, a local strategy on the Google listing, and a complete system for collecting and managing patient reviews.

• A custom QR code stand installed in the practice, inviting satisfied patients to leave a review
• Review collection campaigns
• Support in managing reviews and writing individual replies
• Regular activity on the Google listing

A social media strategy built to perform locally

A solid content strategy that adapts the Fitness Park visual guidelines and tone of voice to a local level: putting the coaches forward, showing off the gym, motivational and humorous content formatted for social. Weekly publishing on Instagram and TikTok, for organic reach and engagement.

Weekly filming and production

Every week our team goes on site to film inside the gym: content that stays current, authentic and true to what the gym actually is.

• Spotting trends worth adapting to the fitness sector
• Writing scripts and treatments up front
• Filming with the coaches
• Editing and subtitling

Driving local visibility and footfall through advertising

Support on TikTok Ads and Meta Ads, with short, punchy video formats.

A premium identity and a design system that can be applied across every entity

An understated, pared-back and premium world, built around a blue, grey and beige palette. The UX/UI design was made to be fully reusable: brand consistency guaranteed, production time and cost kept down for each new variant.

• The Balagne Déménagements site, another of the client's entities
• Two Demeco franchise sites, with adapted colours and online payment

Stronger local visibility through SEO and Google Ads campaigns

A local SEO strategy, optimising content and markup for Quincy-sous-Sénart and the surrounding towns, backed by Google Ads campaigns to generate qualified traffic quickly.

An editorial strategy that holds together and engages

• Content about moving house that informs, entertains and reassures
• An editorial line true to the DNA of each entity
• On-site filming to produce reels that are engaging and authentic