The context
A single site carried both implantology and every treatment the practice offers. Yet patients' searches showed two distinct audiences.
What we did
- Patients' searches shaped the project: veneers were searched far more than implantology, so the practice's site was refocused on smile aesthetics
- A bilingual site dedicated to implantology, with procedure pages twice as thorough
- Eleven redirects so that no former page got lost in the split
- A practice site slimmed down from 60 to 4 MB, images converted by us
- A “Journal” section the practice runs, and dedicated Google Analytics measurement

