The context
Smile aesthetics, the heart of the practitioner's work, used to sit alongside every other treatment of the George V dental practice, on a single website.
What we did
- A bespoke site in French and English
- Choosing the right search territory, measured before it was settled
- An identity declared to AI models: who the practitioner is, where she practises, what she treats
- A monthly AI visibility report and an online tracking space, open since 30 September 2026
The results
Visibility in ChatGPT · launch month
0%43%
- All AI models, same month13% → 23%
- ChatGPT since June2% → 40%
Website launched in August 2026: 0% on 4 August, before the site, 43% on 31 August. Share of ChatGPT answers that mention the practitioner, measured by our tool on patient questions asked five times (11 then 12 questions). At the end of September, on 13 questions: 40%.
4AI models measured every month: ChatGPT, Perplexity, Gemini, Claude
