Refocusing a Chartres dental surgeon's website on oral surgery, and making AI models understand it

The context

The practice already ranked well on Google for wisdom teeth or implants, but it was always the home page that showed up, never the dedicated page. And patients already saw the practice as the place for oral surgery.

What we did

• A full redesign in Elementor, built on preview pages and switched over in one evening
• Every “Book an appointment” button connected to the practice's phone, which books by call
• The practitioner, his RPPS number, his procedures and his Google listing declared to search engines and AI models, with an llms.txt file
• The site moved to https, useless archives removed from the index, opening hours aligned with the Google listing

The results