The context
The brief: redesign the whole site, same pages and same texts, without losing what makes it rank on Google, and leave the team free to edit its pages.
What we did
- A colour scheme drawn from the practitioner's portrait: violet, plum, lilac and cream, with a serif typeface for headings
- A sticky header, a rebuilt footer, Doctolib booking always within reach
- Articles with a table of contents and an FAQ
- Everything stays editable by the practice in Elementor, without a line of code
The results
Visibility in AI answers
6%17%
- Perplexity11% → 37%
- Gemini0% → 13%
Share of ChatGPT, Gemini, Perplexity and Claude answers that mention the practice, measured by our tool: 15 patient questions, asked five times to each AI.
