Our brief: create elegant brand guidelines that signal a premium positioning and are easy to apply, build sites that perform, and strengthen the presence of those entities on the web through a content and local search strategy built for them.
A premium identity and a design system that can be applied across every entity
An understated, pared-back and premium world, built around a blue, grey and beige palette. The UX/UI design was made to be fully reusable: brand consistency guaranteed, production time and cost kept down for each new variant.
- The Balagne Déménagements site, another of the client's entities
- Two Demeco franchise sites, with adapted colours and online payment
Stronger local visibility through SEO and Google Ads campaigns
A local SEO strategy, optimising content and markup for Quincy-sous-Sénart and the surrounding towns, backed by Google Ads campaigns to generate qualified traffic quickly.
An editorial strategy that holds together and engages
- Content about moving house that informs, entertains and reassures
- An editorial line true to the DNA of each entity
- On-site filming to produce reels that are engaging and authentic
