Improving online visibility and the appointment booking journey
The point of this UX/UI rebuild was to show the extent of the Ophtalea network and the quality of its care, and to streamline the appointment booking journey, centre by centre. A fully bespoke site, able to grow with the group as new centres open, while carrying the brand — visually and editorially.
Ranking the site among the first Google results on the queries that matter
Growing engagement and presence on Instagram and LinkedIn
- Define the social media objectives and strategy
- Develop a strong new visual identity and editorial line
- Create posts with impact that people engage with
- Keep adapting to the results and to what users expect
Building a solid online reputation across the group's Google listings
2026: making the network readable by AI
- Every page of the site made readable by AI crawlers: ChatGPT, Perplexity, Claude, Gemini
- Each centre and each practitioner declared as such to search engines and AI models, with an llms.txt file that introduces the network to them
- A description for every page, and centre opening hours realigned with Doctolib
- The site moved to a recent PHP version, submitted to Bing and flagged to search engines on every update
