A site rebuild grounded in user experience
We designed FuturSmile's first site, then carried out a full UX/UI rebuild in 2023: information architecture, user journey, features (appointment booking, FAQ, testimonials, fast access to practical information) and content written for search, so that the treatments, the practitioners' expertise and the values of the practice come across clearly.
A visual identity that is understated, contemporary and reassuring
Bespoke brand guidelines, applied to the logo, the business cards and every print and digital medium: brochures, patient folder, signage, window graphics, interior wayfinding.
Reputation management that works
Search optimisation for the site, a local strategy on the Google listing, and a complete system for collecting and managing patient reviews.
- A custom QR code stand installed in the practice, inviting satisfied patients to leave a review
- Review collection campaigns
- Support in managing reviews and writing individual replies
- Regular activity on the Google listing
