The context
The practice had a four-page website, for work that covers cataract, refractive surgery and complex cases.
What we did
- A full-screen eye chart on the home page: the letters are blurred and come into focus under a magnifier that follows the cursor
- One page per condition, each ending with a call to action that matches what the patient came for
- The practitioner, the practice and the procedures declared to Google and AI models; Doctolib bookings and calls measured, with the visitor's consent
- An “Advice” section the practice writes and publishes itself
The results
Visibility in AI answers
24%28%
- Perplexity15% → 31%
- Claude25% → 31%
Share of ChatGPT, Gemini, Perplexity and Claude answers that mention the practitioner, measured by our tool: 13 patient questions, asked five times to each AI.
