The context
A clinic website with a menu of more than a hundred entries, where breast surgery, the surgeon's specialty, got lost among every other procedure.
What we did
- Redesigned the clinic's website: a menu cut down to the essentials, the clinic's procedures declared to search engines and AI models
- A bilingual site dedicated to breast surgery, with a page and an FAQ for each procedure
- A glossary that defines every term used on the site in one or two sentences
- Dedicated measurement for each site: clicks to Doctolib and calls are counted
- A review flow with no account and no password, designed so the surgeon can review his texts in a few clicks
