Performance analysis: track and measure your results properly.

Measuring and analysing performance is essential to understanding how people behave — whether you are looking at social media, the website or search.

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// Why it matters

Deciding with numbers.

It is what lets you adapt and refine your digital strategy, to get the most out of it and reach your objectives.

// In an AI-first strategy

Measuring recommendation, not just traffic.

Classic tools measure visits and rankings. They do not tell you whether an AI model recommends you, or who it names alongside you. In an AI-first strategy, measurement starts there: your recommendation rate in ChatGPT, Perplexity, Gemini and Claude, connected to the traffic and the enquiries you actually receive.

In practice

Recommendation rate measured every month, question by question, engine by engine, with our own tool.

Traffic coming from AI models identified inside your own data: GA4, Search Console.

A monthly report that connects recommendation, traffic and enquiries — so you can decide what to do next.

Measured every month in ChatGPT, Perplexity, Gemini and Claude, with our in-house tool.

Our AI visibility approach

// Our expertise, working for your visibility

What performance analysis covers.

Behaviour measurement

Understanding what your users do on your site, on your social channels and in search results.

Strategy optimisation

Adjusting the digital strategy from the numbers, not from impressions.

Analytics tools and tracking

Google Analytics, Search Console and our own AI visibility measurement tool, in one readable report.

MaintenanceKeeping the site alive

SEOBeing found on Google

GEOBeing recommended by AI

// In short

Performance analytics, in three questions.

What does a “Performance analytics” engagement with Ma Réputation En Ligne cover?

3 strands: behaviour measurement (Understanding what your users do on your site, on your social channels and in search results); strategy optimisation (Adjusting the digital strategy from the numbers, not from impressions); analytics tools and tracking (Google Analytics, Search Console and our own AI visibility measurement tool, in one readable report).

How does “Performance analytics” serve your recommendation by AI models?

What case studies are there for “Performance analytics”?

Ophtalea: establishing the local standing of the Ophtalea ophthalmology group. DMD Déménagements · Demeco: bringing coherence to a multi-brand group's image while growing its local digital visibility.

// They trust us