Graphic design and visual identity: change how your brand is perceived.

A brand shares its values, its business and its vision through what it says — and just as much through how it looks.

// Why it matters

An identity people recognise.

Designing a visual identity that is unique and memorable, to carry your values and strengthen the impact of your brand.

Defining a coherent visual identity matters enormously in how a brand is perceived, across every medium, print and digital alike.

// In an AI-first strategy

An identity that is recognisable everywhere your brand appears.

AI models cannot see your logo, but they read everything around it: name, descriptions, captions, alternative text, consistency from one medium to the next. A visual identity applied with rigour is also an identity named and described the same way everywhere. In an AI-first strategy, brand guidelines come with naming guidelines.

In practice

Name, signature line and descriptions applied identically across every medium, print and digital.

Images named and described (alternative text, captions) so Google and AI models can understand them.

Materials that carry your reference content: brochures, decks, social visuals.

Measured every month in ChatGPT, Perplexity, Gemini and Claude, with our in-house tool.

Our AI visibility approach

// Our expertise, working for your visibility

What our design work covers.

Visual identity

Defining your visual identity.

Brand guidelines

Logo, colours, typography, images, illustration — and how they carry across print and digital: site, email signature, business cards, brochures, signage.

Graphic content

Posters, leaflets, photo shoots, video production, animation and motion design.

MaintenanceKeeping the site alive

SEOBeing found on Google

GEOBeing recommended by AI

// In short

Graphic design & identity, in three questions.

What does a “Graphic design & identity” engagement with Ma Réputation En Ligne cover?

3 strands: visual identity (Defining your visual identity); brand guidelines (Logo, colours, typography, images, illustration — and how they carry across print and digital: site, email signature, business cards, brochures, signage); graphic content (Posters, leaflets, photo shoots, video production, animation and motion design).

How does “Graphic design & identity” serve your recommendation by AI models?

What case studies are there for “Graphic design & identity”?

FuturSmile: supporting a group of orthodontic practices over the long term, from digital to physical. DMD Déménagements · Demeco: bringing coherence to a multi-brand group's image while growing its local digital visibility.

// They trust us