The context
The practice ranked first on Google for periodontics in Boulogne. It was almost absent for implantology, and endodontics searches, twice as many, landed on a ten-word page.
What we did
- A redesign of all 43 pages, prepared as drafts and switched over at once, with a one-click rollback
- The implantology and endodontics pages expanded to over 1,100 words each and reviewed by the practitioners; each treatment page is signed by its lead practitioner
- ChatGPT, Claude and Perplexity crawlers allowed back on the whole site: a rule in the host's firewall was turning them away
- Page caching and converted photos: the server responds 5.7 times faster and images weigh 89% less
The results
Visibility in AI answers
26%34%
- Perplexity16% → 33%
- ChatGPT35% → 41%
Share of ChatGPT, Gemini, Perplexity and Claude answers that mention the practice, measured by our tool: 15 patient questions, asked five times to each AI.
